True Botanicals

The beauty industry has long been in need of a make-over.

We started True Botanicals for one simple reason.
We didn’t like the trade-offs luxury skincare products were forcing us to make. So we created the world’s first
MADE SAFE certified luxury skincare line and proved
that skincare can achieve results without damaging our health or the environment. Now we’re on a mission to reset expectations of what a digital-first direct brand can be, using transparency and technology to develop a deeper understanding of our customers, and leveraging those insights to ensure their success with our products.