Investment Strategy

Deal Flow &
Deal Evaluation

• Cue Ball proactively sources deals in consumer and media markets
• The Collective increases quantity and quality of deal flow
• Collective members serve as a sounding board and actively participate in due diligence

Investment

• Investment decisions are based on fact, not fads, taking into consideration the Collective’s input

Deal
Management

• The hard work begins once an investment is made
• Cue Ball’s operating team and Collective members assume active board roles and, in some cases, interim management roles

Knovel Case Study

• Like most of Cue Ball’s best opportunities, Knovel came from a highly respected and trusted source
• Opportunity to invest in Knovel was vetted by our media industry experts
• Collective member Dave Shaffer (former EVP and COO of Thomson Corporation) assumed role as Chairman of Knovel